26 HTML mockups, 4 strategy docs, and a design-direction deck. Organized front-runners first, then evolution tracks showing how each direction developed, then the full Phase 1 gallery and historical context. All links relative. Every demo has a floating nav footer (back to index + prev/next).
All three address the client's core concerns (service awareness gap, top-5 services above the fold, middle-ground design, two user types). The strategic logic is defensible for all three. The pick is a tone decision.
Listed in iteration order. Finalists marked. Gold tag = carried into stakeholder review.
Each track reads left-to-right. Gold = current finalist or strongest iteration. Click any step to open that version.
From stacked-material-names hero to intent-led nav with credibility proof built in. The deck's Editorial × Corporate recommendation lives at the end of this track.
From dark dispatch-console to a softened cinematic treatment that explicitly carries "Dispatch" as a permanent nav affordance.
From quiet serif editorial to full publication positioning — "Nine chapters. One building." + back-issues + Issue 27 teaser. The most aggressive bet in the set.
The procurement-safe direction + the SaaS-flavored direction. Both inform the Editorial × Corporate hybrid at the end of Track 1; neither survives as a homepage in Phase 2.
Two directions without a single Phase 1 ancestor — they synthesize earlier elements with the strategic frameworks from STRATEGY-01.
Three postures for the same vertical. Deck's recommendation: demo16 as the landing, demo17 reserved for /emergency, demo18 reserved for /insights.
Kept for the vocabulary worth carrying forward. Key brand threads: "Right People. Right Perspective. Right Now." (demo7 → demo18), "Business Cannot Wait" (demo9), "One of the Country's Most Diverse IH Firms" (demo4), and the "Our impact is mighty and growing" proof-stats module (demo3).